In my previous post, I introduced the topic of crafting professional persona. In this 2nd of a 5-part series, I will dive a bit more deeply into the elements of professional persona. I will also suggest actions you can take to present yourself more accurately and more positively. The 4 elements of professional persona are: •Technical Competence •Social Skills

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“Professional persona” (a term often used interchangeably with “personal branding”) is what brings nearly all of my clients in for coaching. Many are seeking to increase managerial or executive “presence,” while others are digging out from behaviors that have besmirched their professional reputations. Whether they are seeking to expand or to rehabilitate their personae, knowing just what “professional

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